Profil Optik, Copenhagen

Although Denmark's largest optician chain has more than 140 stores across the country, Profil Optik has been completely invisible in central Copenhagen. This will now change when Profil Optik opens their first store in Købmagergade.

Professionalism at its best when Denmark's largest optician chain opened its doors to a unique store in Købmagergade. The staff is carefully selected and the store has - in addition to a wide selection of designer glasses - the most advanced measuring equipment to ensure customers receive the best service.

The location is no coincidence, says CEO of Profil Optik Pia Huusfelt. Director of Profil Optik Pia Huusfelt confirms.

"We want to be visible in the inner city because it is an important center for design. That's why we've opened a store in Købmagergade, and the location has been carefully selected. Købmagergade is the city's "brillegadeâ" no. 1, so it is natural for us, as Denmark's largest optician chain, to be located here," says Pia Huusfelt.

Different from other stores
The store in Købmagergade has a completely new and very different look than the chain's other stores in Denmark. The beautiful trees in front of the store have been a direct source of inspiration for the store's interior design.

"There are two large trees in front of the store, which most retailers would consider a disadvantage in terms of visibility. But we have chosen to bring the "green" line from the trees into the store and make the trees part of our overall look. In this way, we have created a store that is very different from our other stores, but which fits perfectly in an international design and fashion city like Copenhagen," says Pia Huusfelt.

35,000 potential customers
The new store will be passed by 35,000 people every day, and Profil Optik is aiming hard to lure as many of them into the store with high professionalism and designer frames. The range is wide and trendy and is aimed at the quality-conscious and design-conscious. The store focuses on the brands that are up to date,

Among other things, the store houses one of Denmark's largest Ray Ban departments, the world's largest sunglasses brand. Danish design is also well represented.

The choice of Danish glasses in the store is no coincidence. Many foreign tourists love Danish design and prefer to buy their Danish designer frames in Denmark. In addition to a wide selection of designer glasses, the professionalism is also top-notch.

Profil Optik is looking forward to welcoming customers to the new store - and Inventa is excited to showcase the beautiful furniture to Profil Optik's customers. Inventa has not only delivered the furniture for the store, but also managed the project as a turnkey solution